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Facebook Custom Audiences

Empower your marketing team to run highly granular retargeting and lookalike campaigns on Facebook

Now deliver even more relevant ads by combining data from various sources within your data warehouse to build custom audiences for Facebook Ads. And by keeping your custom audiences updated automatically, never show an ad to someone after they purchase the item you were promoting! Use Cases

Upload lists to Facebook to run ads based on certain attributes within your database, such as people who have visited your site
Create lookalike audiences on Facebook using subsets of your users rather than all of them
Continuously fuel your Facebook custom audiences with live data so that data remains fresh

Learn how to send data to Facebook Custom Audiences from Hightouch

About Facebook Custom AudiencesA Facebook Custom Audience is a targeted advertising service that allows businesses to import information or “identifiers” about leads and customers (such as email and phone number) to retarget them via ads on Facebook.

Learn more about Facebook Custom Audiences →

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