Oracle Responsys is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on customers' and prospects' individual interests and preferences.

This destination lets you push data from various sources into Responsys to create profile lists and profile extension tables (PETs) so you can maintain up-to-date user profile segments. You can add members to seed your Responsys profile lists. Additionally, you can send data into profile extension tables to add attributes to profiles.Use Cases
  • Create base profile list members

  • Add custom attributes and properties to the base profiles

Learn how to send data to Responsys from Hightouch
About ResponsysResponsys is a campaign management software from Oracle and allows you to connect, activate, and leverage data from multiple sources to define customer segments that improve engagement.
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